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All rights reserved. This website can be best viewed in resolution width of and above. The company first started manufacturing in New York, 35 years ago, with 25 sewing machines.
It later moved to Mayaguez, Puerto Rico, increasing its sewing operation to a total of machines. Five years later, the company outgrew this facility and relocated to an enlarged plant in Dexter, Georgia.
In , its importing department flourished and superceded the need for domestic production. Since then, Celebrity has opened its own overseas offices in each country where its products are sourced, in order to maintain its mission of quality.
At the time, the retail children's wear business was out-of-sync with the evolving demands of the consumer. Research determined that consumers now desired better designed and better quality garments.
Nevertheless, every division shares the unifying vision that has resulted in the steady growth and success of Celebrity International, Inc. Equally important, the company understands that to reach the desired consumer, it must develop an integrated strategy for the corresponding distribution channels. Logo TK. Product Design and Development As Celebrity has grown over the years so has its reputation for well-designed products. To spearhead these efforts, the Director of Merchandising and Product Design travels twice yearly with alternating design team members, to Europe to capture the latest in color and fashion trends.
These efforts have produced a series of nominations and awards for excellence in design of children's wear. It has also allowed the company to leverage these successes into further line segmentation and development of new categories -i.
Layette and Sleepwear. The Mission of Total Quality As stated earlier, Celebrity's attributes a great portion of its success to its focus on Quality. Consumers that purchase Vitamins products are increasingly fond of this reputation. However, the company felt that producing high caliber garments wasn't where the relationship should end.
TQM would reach beyond the product itself and focus on any opportunity to provide high quality results to every customer. Examples of these efforts can be found in the Customer Service division, where the company has established and consistently maintained high standards for the delivery and completeness for every purchase order received.
Resultantly, Celebrity enjoys one of the best reputations in the industry for prompt delivery and completeness of order s , making it a quality resource for its trading partners. The company continues to achieve this recognition through a network of overseas affiliates. This strategy unfolded first in Manila, in , later in Hong Kong , Bangkok and most recently in Sri Lanka These offices, whose primary function is to manage total quality control and production scheduling, are vital components to the company's success.
Celebrity Leads The Way In order to be qualified as a brand leader in the childrenswear business, the company recognized the need to be known as a purveyor of the relevant categories that comprise the childrenswear industry. Over the past decade, Celebrity's brands and private label division have evolved to produce and market products for each of these categories. This brand extension was initiated in late to capitalize on the preference to now dress our infant and toddler children in looks that were formerly exclusive to older children.
Celebrity Brands Celebrity International, Inc. Celebrity does not simply acquire a new brand, rather it seeks to truly partner with each licensor, as it does with its retail trading partners.
Brands included in Celebrity's coterie are:. High quality cotton yarns are used to fulfill the design intention. Products are offered at best value pricing making them affordable for a wide range of consumers. This brand is featured in Federated, May Co. This brand is fast becoming a favorite of many independent specialty stores. Once again, high quality cotton yarns are used to fulfill the design intention. The company expects that this brand will quickly join its sibling in becoming a favorite of many independent specialty stores.
View Cart. Gift Certificates. Gift Wrap. Vitamins Pink Tutu Bodysuit Reg. Available in sizes 9, 12 months, and 24 months.
Available in sizes 6 months, 9 months, 12 months, 18 months, and 24 months. Vitamins Baby Boy Grey "Vroom! Available in sizes 3, 6, and 9 months. Available in sizes 12, 18 and 24 months. Available in sizes 3, and 9 months. Available in size 9 months.
Vitamins Mommy's Lil' Heartbreaker 4 Pc. Set Reg. Aaaaww, how cute he will look in this handsome outfit! White bodysuit with red and black stripes, black pants with red stripes on the sides, red socks with fake lace-ups and the hip looking heartbreaker bib.
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