On top of that, WordLift improves content findability by adding internal links, recommendation widgets, and semantic-rich metadata. By taking advantage of this plugin, you could also start translating your articles and pages into machine-friendly content that search crawlers, chatbots, and personal digital assistants — like Google Assistant, Siri, and Alexa — can use and understand to increase your organic traffic. The whole point of it is to give you insights into your competition and find backlinks and keywords that might work just as well for your own business.
We utilize Ahrefs on a daily basis here at Kinsta. As you can see in the screenshot, the Ahrefs dashboard provides several tickers, charts, and graphs for checking things like referring domains, organic keywords, and paid keywords. In fact, it helped us clean up a negative SEO attack on our site. Ahrefs can actually work for other websites not using WordPress, since it provides a comprehensive site explorer and dashboard, separate from WordPress.
Bloggers and content creators will benefit the most from this tool. GrowthBar is powered by a tool that is built using Open AI, which means — the most sophisticated language model ever made. That means the outcomes and recommendations will keep improving the more you keep using the tool. Thanks to a simple user interface and robust data sets, it can be used by almost anyone, regardless of their technical experience.
Entrepreneurs , small businesses, and freelancers can all take advantage of this powerful SEO tool! Where Ahrefs excels at keyword research and backlink research, Accuranker takes charge with keyword tracking. You can also use the tool on unlimited domains and check-in on one competitor. These numbers get bigger as you upgrade to other plans, with agency and enterprise packages available. Both Bing and Google are tracked with Accuranker, as it delivers precise daily results based on keywords or other metrics.
That said, you need to sign up for an account first, and the upsells start coming fast. The technical SEO audit is where you find most of the information. The position tracking works similar to Accuranker, and the competitive intelligence is easy to understand. One of the main reasons you would go with SEMRush is because of the analytic section.
It does an awesome job of providing a comparison of paid traffic vs organic traffic. We also enjoy the ad strategy analysis, since this is bound to push more people to your website once you start learning how to post Google Ads in a more strategic way.
KWFinder offers more affordable pricing for those on a budget. That includes support for keyword research, SERP analysis, rank tracking, and backlink analysis. This might be okay for a small blog but not much else. The KWFinder user interface is colorful and intuitive, with rankings displayed clearly for beginners to understand. The primary features suggest keywords for your website and also compares those keywords to what other competitors are doing.
If you have no intention of spending money on a keyword research tool, but would like some power behind your SEO planning, check out the Google Keyword Planner.
Google Keyword Planner has a hyper-local search volume tool, which makes it essential for those running small, local businesses. You can also target people based on their demographics, so eCommerce companies should have this in their arsenal. The main problem is that it bases its results on averages instead of hard trends.
However, you can typically pair this with Google Trends to find the right keywords then test to see how they are performing.
However, if you are needing more accurate data, we recommend going with a premium tool. Moz is most famous for its use of what they call the domain authority metric. Since Google has stopped updating PageRank, many SEOs utilize other metrics such as domain authority from Moz and domain rating from Ahrefs to quickly judge how powerful a site might be as it pertains to SEO.
Moz Open Site Explorer is free for the most part but is limited by the amount of data you can see without upgrading. For example, when searching your own website it brings up a list and analysis of inbound links, top pages, linking domains, and more.
You can run a spam analysis to protect your site and look at link opportunities based on what you and your competitors are doing. Moz also has an area for anchor text, where you learn which keywords the site might be ranking for. They have similar tools in the premium version, such as their keyword explorer tool. You could definitely argue that Moz has most important features you would expect out of an SEO tool.
SEOquake takes a completely different approach to SEO in that the majority of the work is done through a Chrome extension. This way, you can navigate to a page and conduct an on-page SEO audit without any complicated dashboard.
You can also check out external and internal links, while comparing URLs and domains, all in real-time. For instance, you can see information on URLs, titles, servers, and meta descriptions. Unfortunately, we live in a day and age where if you produce high-quality content, there will always be someone out there trying to copy it for their own gain. This happens to us a lot here at Kinsta. In fact, at the time of writing this, we have 4 DMCA complaints and cases open.
Not sure whether or not someone has copied your content? Well, that is where the Copyscape tool comes in. Copyscape essentially scans the web and checks to see if there are any other similar pages floating around. The free version works great for periodical checks, but you can also pay for the premium version and monitor more of your sites on a regular basis. Here are some additional SEO tools or those that relate closely to content marketing we recommend checking out:.
However, when you find the best WordPress SEO plugin and spend some time learning how to use it, tasks like keyword planning, competitor analysis, and reporting are a breeze. See all integrations. We're committed to your privacy.
HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Written by Amanda Sellers amandaesellers. You've built a great WordPress site , spent a lot of time on content, and launched it for your website visitors. You're hoping that "If you build it, they will come," like the Kevin Costner movie Field of Dreams , right?
Not necessarily. In order to drive organic website traffic i. SEO is an involved and ongoing process, but fortunately, WordPress has a variety of resources to make it easier. HubSpot provides built-in analytics about all of your marketing performance in easy-to-read dashboards. Monitor the quantity and quality of your traffic on a page-by-page basis, or zoom out to get an overview of your entire site.
With the plugin, you can start discovering where to focus your attention — all without leaving WordPress. An added bonus? The plugin comes with live chat, email marketing, forms, and more to help you grow your business. The plugin's SEO audit checklist will analyze your entire WordPress site to detect errors and provide actionable recommendations to improve your SEO and boost traffic. Ideal for : This is a time and money-saver for local and small business owners who rely on online searches for sales and revenue.
The on-page SEO insights feature is one of the key highlights: It will tell you how to best incorporate your target keyword, whether you've used the keyword enough times or too many times on the page, and how to best optimize your title, meta description, and URL for the keyword. It's meant to be a guide for managing each element based on SEO best practices. With Yoast, they can delight readers and search engines without having to memorize every SEO best practice.
Image Source. There's no SEO without tracking analytics and performance, and that's what MonsterInsights helps you do.
With its WordPress plugin, it brings Google Analytics right to your WordPress dashboard and provides you with actionable insights on how to improve. You won't have to use any code to install your Google Analytics tracking script, you'll be able to see exactly how people find and use your website, and it has a content report that shows which pages on your site are visited the most.
If you think Google Analytics is too complicated, MonsterInsights provides a simplified and streamlined way to look at your data without ever logging into the Google Analytics platform. Ideal for: Marketers and other stakeholders who want to optimize their site for conversions. Rank Math helps you optimize your site as you write content, providing real-time insights about your posts without you having to leave the WordPress interface.
A decent SEO plugin should help you generate meta tags and descriptions based on your chosen keywords.
Some of the candidates in this list also provide content analysis with actionable tips for improvement. Conveniently, they all offer free solutions. It comes packed with excellent features out of the box to help you produce search-engine-friendly content that is easy to read. For instance, Yoast SEO adds a meta box to all your pages and posts, which enables you to easily set your focus keyword, meta description, canonical URLs, and more.
Also, its readability analysis will help you optimize your posts with practical suggestions for copy improvement. The premium version also includes advanced functionality such as internal linking suggestions, content insights, and a redirect manager. For example, it automatically generates meta tags and optimizes your titles for Google and other search engines. That said, advanced users will be able to customize their experience and override automatic features. Additionally, you can use the Robots.
Author s : Auctollo. If getting your site indexed by search engines is your only concern, Google XML Sitemaps could be an excellent solution. This plugin enables you to automatically generate a sitemap so that crawlers can easily assess your site. Also, you can save your settings and re-apply them each time you publish new content. Author s : Squirrly SEO. Also, it provides a competitor analysis with suggestions of what you can improve to outrank similar pages.
This plugin is especially important for users who are not SEO experts. It helps you to create more user-focused content. Thus, the tool contributes to your website getting a better ranking on search engines and engaging visitors.
Google has recently added FAQs that display as search results. The Structured Content plugin is the easiest tool to implement a FAQ in your WordPress website in order to take advantage of this new result pattern.
Republish Old Posts plugin is used to update old posts, resetting the publication date to a more up-to-date one. This makes the older posts stay on your home page, at the top of file pages and in RSS feeds.
You can do this is to allow new visitors to get to know your older content and become even more engaged. This plugin is used to add alternative text to images automatically. This way, you avoid wasting time adding this content to each image.
Assets Manager allows you to selectively disable the loading of plugins on specific pages, especially those that are no longer being used. This way, you can cut down on the number of requests on the page, which leads to a quicker upload. To use it, you need an account in SEMrush, which can be created for free. It will give you access to only one template, so if you want more options, you will have to upgrade to premium plan.
From there, you can see text suggestions aimed at improving your content for search engines. It also allows you to add keywords and, based on them, offers recommendations of related options. This plugin helps you create and configure snippets. Analytify provides a free version of the plugin and the option to purchase a premium plan.
Among the free features, we can mention:. Inserting CTAs and banners throughout your content may take a long time. With that in mind, Rock Convert is a solution focused on automatically placing these elements into your posts.
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